A live, four-part leadership training program included with every VIP delegate ticket, designed to prepare senior B2B executives to lead with confidence in the age of AI.
Program Overview
The B2B AI Leadership Essentials Certificate is a focused, executive-level program designed to give senior B2B leaders the strategy, governance, and execution playbook they need to lead with confidence in the age of AI.
Delivered live across four 2-hour sessions in the weeks leading up to the summit — with every session recorded and available on demand — the program culminates in a certificate awarded on stage in Scottsdale.
Two hours each, delivered live in the weeks leading up to the summit.
Every session is recorded and available on demand so you never miss a moment.
Learn alongside a curated cohort of senior B2B leaders attending the summit.
Earn the B2B AI Leadership Essentials Certificate, awarded on stage in Scottsdale.
THE CURRICULUM
Module 1
01Objective
Help leaders understand where AI creates value and where it doesn't.
Themes
Outcome
Leaders leave with a clear framework for prioritising AI investments.
Module 2
02Objective
Ensure AI is deployed safely and responsibly.
Themes
Outcome
Leaders can confidently introduce AI without creating unnecessary risk.
Module 3
03Objective
Equip leaders to drive organisational adoption.
Themes
Outcome
Leaders understand how to move beyond experimentation into enterprise-wide adoption.
Module 4
04Objective
Turn AI strategy into measurable business outcomes.
Themes
Outcome
Every participant leaves with a practical AI adoption roadmap for their business.
FACULTY
The program is led by two of the most respected practitioners in B2B AI — bringing together association leadership and enterprise execution from one of the world's largest manufacturers.
Chief AI Officer
B2B eCommerce Association
Justin leads the AI agenda for the B2B eCommerce Association, advising senior leaders across manufacturing and distribution on AI strategy, governance, and adoption.
Global AI Lead
Boston Scientific
Phane heads global AI at Boston Scientific, where he is responsible for scaling responsible AI across one of the world's largest medical device manufacturers.
How it's delivered
Sessions are delivered live so you can engage directly with faculty and peers. Can't attend live? Every session is recorded and available on demand, so you can complete the program on your schedule.
The B2B AI Leadership Essentials Certificate is included exclusively with the VIP delegate ticket.